Australian Bananas is the banana industry’s Peel Good, Feel Good marketing body, run through the Hort Innovation Banana Fund.
The current marketing strategy builds on the successful “nature’s energy snack” positioning first launched in 2009.
Australian Bananas aims to drive consumption frequency for bananas across the board, but particularly among the key target market of people 25-39 and families with a child 12 or under.
Growers who pay the industry levy also have access to more detailed marketing information – simply email [email protected] to gain access.
You can also read about latest results in each edition of Australian Bananas magazine.
To visit the Australian Bananas website, head to https://australianbananas.com.au or check out Australian Bananas on Facebook.