Australian Bananas is the banana industry’s marketing group.
In August 2012, a new three-year Australian Bananas marketing strategy was launched which builds on the “nature’s energy snack” positioning first launched in 2009.
The new phase of the campaign focuses on the long-lasting energy of bananas – the benefit that resonated most with consumers in research.
To visit the Australian Bananas general website visit www.australianbananas.com.au
Growers who pay the industry levy also have access to the latest information on Australian Bananas marketing at a special grower-only marketing site – www.australianbananas.com.au/2012. Log in details are available from the ABGC by emailing email@example.com.