Australian Bananas is the banana industry’s marketing group.
In August 2015, a new three-year Australian Bananas marketing strategy was launched which builds on the “nature’s energy snack” positioning first launched in 2009.
The goal of the 2015-2018 campaign is to drive consumption frequency for bananas among our target marketing of people 25-39 and families with a child 12 or under.
To visit the Australian Bananas consumer website visit https://australianbananas.com.au
Growers who pay the industry levy also have access to the latest information on Australian Bananas marketing at a special grower-only section of the consumer site. Log in details are available from the Horticulture Innovation by emailing Kylie.Drumond@horticulture.com.au