If you’re listening to Spotify or browsing Youtube – keep an ear and eye out for Australian Bananas! The next burst of digital marketing began yesterday (August 19), targeting a range of audiences.
· Catch-Up TV
o 7, 9, 10, SBS and Foxtel – specific targeting across popular catch-up shows
o Targeting across lifestyle and food content
· Entertainment and Lifestyle Content
o Across Nine, NewsCorp, Fairfax, Mamamia
o Targeting consumers during mid-morning and mid-afternoon
o Reaching consumers across MyFitnessPal, Surf Report, Calorie Counter etc
The advertisments, under the ‘Peel Good Feel Good’ banner, will vary across platforms, with some examples below.