The Australian Bananas marketing update for November showed some positive results, particularly on Facebook and Instagram.
After some tweaks to the Facebook strategy, including being more reactive and topical, the content has started reaching more people at a cheaper cost. Instagram also had a strong month, with good growth in overall followers.
In addition, Marketing Manager Tate Connolly presented at the ABGC AGM in North Queensland, answering a range of questions from growers.
For more information on the latest marketing update, email Tate.Connolly@horticulture.com.au.