The latest burst of TV activity from Australian Bananas ended on September 30 and reached its intended targets!
The goal of the five week campaign was to reach 40-45% of people aged 25-49 and for them to see the Australian Bananas TV commercial at least twice. This target was reached in all metro and regional markets.
The campaign ran during an important period for each of the networks, with a range of key programming available on Seven, Nine and Ten to take advantage of.
The final weeks of the Bachelor, and launch of the Bachelorette on the Ten Network propelled the campaign to great heights, with Australian Bananas featuring in both programs across multiple markets, as well as consistently rating programs The Project and Have You Been Paying Attention.
Channel 9’s The Block returned this quarter and continued to be a ratings juggernaut for the Nine Network, consistently reaching one million people each night. Australian Bananas appeared in The Block over 12 times across a number of regional and metro markets.
The rest of the campaign is still powering on which includes Out of Home (shopping centre panels, bus panels, gym and cinema) and Digital advertising.
Please refer to this month’s Cassowary Coast report for more details or contact Elisa King at firstname.lastname@example.org or phone 0403 378 888.