The Australian Banana Growers’ Council (ABGC) invites you to attend a meeting to discuss banana marketing and market issues with executives from Hort Innovation’s Marketing team.
Jane Smith (General Manager Marketing) will explain the changes to the Marketing Program for bananas and Gillian Reilly (Head of Consumer Marketing) will advise what the data is saying about the banana category and detail the Banana Marketing Plan to address that.
There will be ample time for questions and comments from growers on these matters.
Brett Fifield (Hort Innovation’s new CEO) will also participate.
Thursday 23 June – South Johnstone Research Station (DAF)
Address: Experimental Station Road, Boogan | Time: 3.30pm-5.30pm
Friday 24 June – Mareeba Research Facility (DAF)
Venue: 28 Peters Street, Mareeba | Time: 11am-1pm
Hort Innovation uses the Banana Marketing Levy to run the Banana Marketing Program including managing the Australian Bananas brand. It also uses matched levy funds for Research & Development to manage the Banana R&D Program.
Light refreshments will be provided. Please RSVP for catering purposes by Tuesday 21 June to Sonia Campbell (ABGC) on 0428038330 or firstname.lastname@example.org.