‘Banana Gym Pass’ for free entry to over 350 gyms on 16 October
On 16 October, for one day only, a banana will become a gym pass, giving Aussies access to hundreds of gyms across Australia.
By purchasing a banana from any local supermarket or grocer, Aussie gym goers can present a banana on National Banana Day as their Banana Gym Pass and enjoy access to a free workout at over 350 participating gyms across the country.
Banana Gym Pass will help motivate the nation to get active, as new data reveals 17 million Aussies who do not have a gym membership are considering getting one, and nearly half of Aussies without a gym membership (46%) are considering signing up ahead of spring and summer seasons.
Bananas are a great source of energy, so this gives people an opportunity to use it.
BananaGymPass.com will direct consumers to their closest participating venue. The campaign will leverage the fact that bananas are an ideal snack for before or after any workout, packed with natural carbohydrates, vitamin B6 and potassium without cholesterol, salt or fat. Bananas provide 13% of your daily B6 needs for nerve function.
A huge shout out and thank you to grower spokesperson Blaise Cini, who is representing industry in radio interviews and quoted in media coverage for this campaign.
