Banana Gym Pass is back!
Bananas power Australia this National Banana Day
On Wednesday 7 October 2026, Australian Bananas (Hort Innovation) is bringing back the Banana Gym Pass, a fun national campaign that encourages Australians to get moving and enjoy the natural energy of bananas.
For one day only, consumers can use a banana as their entry pass to receive free access to participating gyms across Australia. With hundreds of gyms involved nationwide and a major advertising, radio and social media campaign supporting the initiative, the Banana Gym Pass is designed to put bananas front and centre in communities across the country.
What you can expect to see
Leading up to 7 October, you’ll see Australian Bananas promoting the Banana Gym Pass across multiple channels to help build excitement ahead of National Banana Day.
The campaign will feature:
- Participating gyms welcoming Australians through their doors with a banana in hand.
- National advertising, radio and social media activity
- In-store promotions and displays at participating retailers
- Community engagement through retailer and gym user-generated content from around Australia helping bring the campaign to life locally
Australian Bananas will be sharing highlights from around the country, so you can see how retailers, gyms and communities are getting behind Australian Bananas.
Stay connected
Should you have any photos or videos from your farm, team or community National Banana Day celebrations, the team would love to see them. Sharing your content helps us showcase the people behind Australian Bananas which helps drive awareness of National Banana Day beyond the campaign.
Make sure you tag @australianbananas.
Together, let’s make National Banana Day 2026 our biggest celebration yet.
Information provided by the banana industry’s Supply Chain Engagement project, funded by Hort Innovation.